Everything your brand needs

One system for your visual identity, brand voice, intelligence, and workspace — built to keep every team aligned.

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FIG 1.0Identity

Your brand's visual foundation

Colors, typography, logos, and assets — structured and centralized. Build your complete visual identity in one place, with exports ready for every tool in your stack.

Colors

Add and edit colors with role (Primary, Secondary, Accent). Auto-calculates RGB and CMYK. Usage notes with # chip mention system — reference specific colors, modules, or sub-items inline. Export to CSS, SCSS, Tailwind, JSON, JS, PDF.

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Typography

Upload fonts, set Primary, Secondary, Mono roles. Usage notes with # chip mention system for cross-referencing brand elements inline. Full PDF export with live font rendering via html2canvas. Export to CSS, SCSS, Tailwind, JSON, JS.

Logos

Four logo slots — Primary, Secondary, Icon Mark, Wordmark. Upload SVG/PNG with instant preview. Usage notes with # chip mention system per variant — reference colors, type, or guidelines inline. Export as PDF.

Assets

Structured media library per brand — Photography, Icons, Illustrations, Documents. Grid view with previews, search and filter by category, single or bulk ZIP download, per-asset usage notes, and copy-to-clipboard public URLs for developers.

GuidelinesIdentity

Upload an existing PDF brand guide and break it into labeled sections. Export as a merged PDF or images ZIP. Pairs with Identity — pull directly from your live colors, logos, and typography.

FIG 2.0Brand Voice

Define how your brand speaks

Voice and tone documentation that lives alongside your visual system — not in a separate doc no one reads. From writing rules to AI-powered copy review.

Foundations

Voice type, 3 pillars, personality traits (we are / we are not), and audience definition.

Tone by Channel

Define tone for Email, Social, Sales, Ads, Website, and Internal Comms independently.

Writing Rules

Sentence length, punctuation, capitalisation, dates, emojis, hashtags, CTAs, and headers.

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Language Library

Words we use vs avoid, commonly used phrases — a living vocabulary for your brand.

Examples

On-brand vs off-brand copy examples per channel, so teams always have a reference.

AI ReviewAI

Paste copy and get an AI score against your voice rules — instant consistency feedback.

Voice Guide Export

Export your complete voice and tone documentation as a polished PDF — foundations, tone by channel, writing rules, language library, and examples all in one document.

84Brand Score
FIG 3.0Brand Intelligence

Know exactly how strong your brand is

Live scoring, design token exports, and a ready-to-share brand guide — generated automatically from the system you have already built.

Brand Score

Live completeness score out of 100, weighted per module. Expandable checklist per module shows exactly what is missing and how to fix it.

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Design Tokens

Export as CSS Variables, JSON, Tailwind Config, or Figma Tokens. Syntax-highlighted code viewer with one-click copy.

Brand Guide

Colors, typography, logos, and voice — each with Do/Don't rules and a quick reference table. Export as a polished PDF.

FIG 4.0Brand Activity

Track every change, ship versioned releases

A complete activity layer for your brand — a timestamped feed of every edit, and versioned releases your whole team can reference and roll back to.

Updates

Activity feed timeline with module filter and live indicator. Every color change, logo upload, and token edit is logged automatically.

Release

Versioned brand releases with changelog, file attachments, and status — Draft, Latest, or Archived.

FIG 5.0Workspace

Everything your team needs to operate

From a smart dashboard with contextual notes to team permissions, invoicing, and dark mode — the workspace layer that holds it all together.

Dashboard

Brand notes editor with cascading # mention dropdown — Brand, Module, Sub-item. Module grid, brand score, and recent activity feed.

Team

Member management with Owner, Admin, Editor, Viewer roles. Per-brand access control, invite links, and plan limits.

Invoices

Create branded invoices with line items, tax, and discount. Live PDF preview, send via email, and mark as paid.

Dark / Light Mode

Full dark and light mode across the entire workspace. System preference detected, toggle persisted per user.

FIG 6.0Brand Management

Run every brand from one workspace

Unlimited brands, instant switching, and flexible import options — so agencies and in-house teams can scale brand operations without the chaos.

Multi-Brand Workspace

Unlimited brands, color-coded and fully separated. One subscription, one login, no context-switching friction.

Brand Switcher

Scrollable dropdown with instant switching and brand deletion. Most recently used brands appear first.

Flexible ImportAI

Create from scratch or import from CSS, Figma tokens, Tailwind config, or SCSS. AI extracts colors, fonts, spacing, and radius automatically.

Smart Seeding

All required database rows created automatically on brand creation — no blank states, no manual setup.

Ready to build a brand that holds together?

Join 100+ teams managing their brand with BrandStack.