I've spent years working as a graphic designer, and the same problem kept showing up on every project: the brand itself — the colors, the fonts, the logo files, the tone of voice — never lived anywhere sensible. It was scattered across old PDFs, half-updated Figma files, Slack messages nobody could search, and folders on someone's laptop that only they knew how to navigate.
Every time a new person joined a team, the same question came up: 'wait, which blue is our primary again?' Every time a client asked for a small brand update, someone had to hunt down the source files first, before they could even start the actual work.
I didn't set out to become a software founder. I set out to fix a problem I ran into constantly as a designer, and building the tool myself turned out to be more direct than waiting for someone else to build it for me.
BrandStack is the result: one place to store a brand's colors, typography, logos, voice, and guidelines — structured as a system, not a static document. No more digging through drives. No more asking which file is the current one.
It's still early. I'm building this solo, and I'm learning a lot as I go. But the core idea hasn't changed since the first sketch of it: a brand should be something a team can actually use day to day, not something they have to go searching for.